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  4. White-Labeled Email Support - How It Works & How to Set It Up

White-Labeled Email Support - How It Works & How to Set It Up


PrettyWP provides white-labeled email support, allowing our support team to respond to your clients using your own support email address.

This creates a seamless branded experience where clients believe they are communicating directly with your agency. To activate white-labeled email support, you must set up email forwarding and share your client details with us.

How White-Labeled Email Support Works

You can use your existing support email (example: support@yourdomain.com). This will be the email clients use to send support requests.

You forward that email to our support email. Forward all incoming support emails to: support@prettywp.com or help@prettywp.com. This allows our team to receive your client requests in real-time.

Our team logs into your support email to reply

Once forwarding is active, our team:

  • Logs into the support email address you provide
  • Responds to your clients as you, not as PrettyWP
  • Ensures every email maintains your branding and tone
  • Your clients will only see your agency email address, never PrettyWP’s.

We only reply to clients you have added to your Support Center

For security and accuracy:

Only emails belonging to your approved clients will be processed. You must share the client list with us, including:

  • Client name
  • Client email
  • Website URL(s)

If an email request comes from someone not registered as your client, it will not be responded to.

We only respond to website-related tasks

Our support team handles:

  • Website edits
  • Fixes & troubleshooting
  • Plugin/theme issues
  • Performance improvements
  • Basic configurations

We do not respond to non-site related questions, billing queries, sales requests, or anything outside your Care Plan scope.

If you have any questions or need help, feel free to reach out to our support team anytime.

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